Sunday, June 05, 2005

Newsflash to Dems: Quit backing losers

It look's like Josh Marshall is rooting for a third Joe Donelly (D) / Chris Chocola (R) match-up. The rationale: Joe lost last time (and worse than the first) because he didn't have enough funding. Whatever. He's lost twice now. He's fixed in people's minds as a loser. Find a new voice. Chris Chocola looks vulnerable now, because people don't like him. That's insufficient in terms of winning an election. If there is anything is to be learned from the last election, it's that people won't vote out bad people without good alternatives.

Find a new home for Joe, or dump him like Newt Gingrich (or Trent Lott, Bob Livingston, etc) but it's foolish to run damaged goods in the same match 3 times. This is why Democrats have lost (the House, the Senate, the Presidency). As much as anything else, polotics is about selling a persona. When the people have rejected a persona it is time to listen and to offer another, not to cram the same one down their throats year after annoying year.

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